I was speaking with an interviewer at Temple a few weeks ago. He asked about Run Life Co., why I started the company, and several other questions as to how the company came into existence. He then asked how I came up with the name and if there is meaning behind “Run Life Co.”
The answer? Yes, there is meaning behind the words.
Even before Run Life Co. was started, running had been a huge part of my life. It taught me self-discipline, teamwork (even as an individual sport), how to work towards a goal, and how to push through physical, mental, and emotional pain. Running put me on a positive life path and made me who I am today. I wouldn’t want myself or my life to be any different. That is the reason behind the name of the company – running gives me life – as it does for many other people.
All that being said, I’ve made a decision about the future of the company. While the clothing was put in place to create funding for youth mentoring, it hasn’t been supporting the mission as strongly as I would like. It takes a lot of capital, time, and energy to first design and manufacture the apparel, then to sell it. While I enjoy the clothing aspect, I enjoy the blogging and media, and especially the community, that has come from Run Life Co. even more. For that reason, online sales of Run Life Co. tank tops will be discontinued in the near future. I hope to incorporate clothing again one day, but a bigger impact can be made through the media and storytelling of Run Life Co. right now. I am starting a podcast and continuing the blog in the meantime – telling both my own and other runners’ stories about why they run and how it has impacted their lives.
Clothing will still be available for purchase online through October, possibly a little longer, but then it will only be sold at special in-person events. For now, all tanks are $17.99 for the remainder of October. Use code “LASTCHANCE” at checkout to apply the discount. Only limited quantities are still available in each size so I recommend purchasing them sooner, rather than later. I appreciate everyone’s support for the clothing line. It’s been a fun venture and will continue in the future. For now, you all have once-in-a-lifetime designs that may never be repeated. Pretty cool!
Thanks once again for your support. I’ll talk to you again soon! 🙂